Summary

Raw Materials is an unconventional design company focused on crafting unique digital products that transform brands. Their mission challenges conformity by pushing for creativity, asserting that optimization stifles innovation. Their approach emphasizes collaboration, integrating clients into their design process through a team-oriented mindset. Key projects include a comprehensive redesign for 7-Eleven’s mobile interface to enhance user experience and a partnership with Meta to develop branding for AI that balances complexity and beauty. Additionally, Raw Materials tackled the opioid crisis with the 855-HOW-TO-QUIT campaign, connecting users to support resources. The company fosters a creative community, seeking diverse talent who are problem solvers willing to challenge the status quo.