Summary

The case study details how Sling Money leverages Listen Labs to enhance its branding and user experience while maintaining a global presence with local relevance. Key impacts include faster localization of messaging within hours, increased user trust through adjusted marketing language, streamlined UX research, segmented communication for different audiences, and global reach by conducting interviews in users' native languages. Previously reliant on manual user research, Sling Money now efficiently gathers insights that shape its brand identity and user interactions. The use of Listen Labs has allowed the company to conduct rapid surveys, test design choices, and better understand user preferences, ultimately enhancing usability and fostering a connection with customers.