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Year 2025

Livingroom Series

$\"\"$

Year 2024

Stripes & Wood

$\"\"$

Year 2024

Classic Stefano

$\"\"$

Year 2023

Lobby Perugia

$\"\"$

\n \n \n

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It consists of two related text elements in the left column—the small, uppercase year metadata positioned above the larger, title-case project name. This text pairing is visually linked to a large image in the right column through alignment and interactive scroll behavior.\n* **CTA Section:** A full-width section with a distinct light background color. It contains a heading, a small illustrative element, a short paragraph of text, and a right-aligned text link with an arrow icon.\n* **Footer:** A final, thin, full-width bar containing a short list of uppercase social and contact links (\"INSTAGRAM\", \"LINKEDIN\", \"MAIL\") that are left-aligned within the bar.\n\n### Motion system\n\nMotion is tied directly to the user's scroll action, creating a sophisticated \"sticky\" or \"pinning\" behavior for the project text, but only after the first project has scrolled past.\n\n* **Image Column:** The column of images on the right scrolls conventionally, moving 1:1 with the scroll input.\n* **Text Column:** The text elements in the left column exhibit a specific, scroll-triggered behavior that changes after the first project.\n * **Initial Scroll (First Project):** The very first project's text block (\"Livingroom Series\") does not pin. It scrolls up and off the screen conventionally along with its corresponding image.\n * **Pinning Behavior (Subsequent Projects):** The pinning interaction begins with the *second* project (\"Stripes & Wood\"). As the user scrolls, this project's text block scrolls up until it reaches the vertical midpoint of the viewport. At that point, its position becomes fixed. It \"sticks\" there as the user continues to scroll its associated image past the focal point.\n * **Transition Trigger:** The transition to the next text block is precisely timed. The fade-out/fade-in animation is triggered by the scroll position and is designed to complete at the exact moment the vertical center of the *new* image aligns with the vertical position of the pinned text element.\n * **Transition Behavior:** As the transition point is reached, the currently pinned text block smoothly fades out. Simultaneously, the next project's text block fades in at the exact same pinned vertical position. This creates a continuous, fluid context for the visuals being viewed. The transitions are quick and smooth, likely using an ease-in-out curve.\n\nNo other motion is observed on the page.\n\n***\n\n### What could change for a different brand\n\nThis design system's strength comes from its rigid structure and minimalist elegance. While brand tokens like color and typography are easily swappable, the core layout and interaction patterns are fundamental to its identity.\n\n**Brand tokens** that can be easily changed include the accent orange, the dark and light background colors, and the specific sans-serif typeface. The style of imagery is also a token; the system would work equally well with architectural photography, monochrome portraits, or abstract 3D renders, provided their aspect ratio and visual quality remain consistent. 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Similarly, introducing inconsistently sized or shaped images in the right column would disrupt the clean, rhythmic flow of the page, turning the orderly vertical stack into a disorganized mosaic.","recordingError","visualSpecError",{"_9":141,"_20":142,"_22":143,"_24":144,"_26":145,"_38":146,"_40":147,"_116":184,"_122":185,"_124":186,"_133":194,"_135":-7,"_136":195,"_138":-7,"_139":-7},"https://okabe.framer.website","###### open for work\n\n[**Home**](https://okabe.framer.website/)\n\n[**Work**](https://okabe.framer.website/work)\n\n[**About**](https://okabe.framer.website/about)\n\n[**Anna Okabe**](https://okabe.framer.website/)\n\n###### open for work\n\n[**Home**](https://okabe.framer.website/)\n\n[**Work**](https://okabe.framer.website/work)\n\n[**About**](https://okabe.framer.website/about)\n\nRooted in Nordic craft, my work explores material honesty, stillness, and spatial presence.\n\n# ANNA OKABE\n\n###### Livingroom\n\n###### series\n\n###### Year\n\n###### 2025\n\n[**see all**\\\\\n\\\\\n**see all**](https://okabe.framer.website/work)\n\n[![](https://framerusercontent.com/images/SZl02JQcoEm8JvZtZplcvKkIjEE.jpg?scale-down-to=1024)](https://okabe.framer.website/work/stripes-wood)[![](https://framerusercontent.com/images/T2ZNj7T44AsnUhHspAFkQo447A.jpg?scale-down-to=1024)](https://okabe.framer.website/work/classic-stefano)[![](https://framerusercontent.com/images/ftekrLOpBFnjEiqapi2wf5ibBD4.jpg?scale-down-to=1024)](https://okabe.framer.website/work/lobby-perugia)[![](https://framerusercontent.com/images/99TpZBCdTvirx6UpfiytRKD28Tc.png?scale-down-to=1024)](https://okabe.framer.website/work/livingroom-series)\n\n### Let's talk\n\n![](https://framerusercontent.com/images/VOH46yRx05kcSugdyT42TUs9nGs.jpeg?scale-down-to=512)\n\n### Have a project in mind?\n\n### I’d love to hear from you.\n\n[**Contact me**](mailto:pixeliermache@gmail.com)\n\n[**instagram**](https://www.instagram.com/pixeliermache/)\n\n[**linkedin**](https://www.linkedin.com/company/framer/)\n\n[**mail**](mailto:pixeliermache@gmail.com)\n\n###### ©Pixelier Mache 2025\n\n[Framer - Custom website builder for designers, agencies and startups.](https://www.framer.com/ \"Framer - Custom website builder for designers, agencies and startups.\")","\n\n \n \n \n \n

Livingroom

series

Year

2025

see all

$\"\"$

\n \n \n

"); opacity: 1;\">

\n \n \n \n

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Opening View\n\nThe initial focus is immediately captured by a massive, all-caps, orange headline centered in the upper half of the viewport. Its scale and high-contrast color against the dark background give it primary visual weight. Secondary focus is drawn to a large, masked image carousel in the lower half of thescreen. This element is in slow, constant motion, creating a dynamic counterpoint to the static headline. Minimalist text elements at the top provide context but do not compete for attention.\n\n### Layout System\n\nThe layout is full-width with a minimalist, centered structure. The main content area is divided vertically into a header, a main content section, and a footer that is revealed on scroll.\n\n- **Header:** Elements are anchored to the corners and center of the top edge of the viewport. A status indicator is in the top-left, navigation links are top-center, and a descriptive paragraph is in the top-right.\n- **Main Section:** This area is dominated by the large, centered headline and a large, centered, semi-circular image element below it. Positioned within the negative space of the semi-circle's cutout, and on the vertical centerline of the screen, is a circular \"SEE ALL\" button, which balances the composition. Text associated with the image element is anchored to the bottom-left of the viewport.\n- **Footer:** A full-width panel that is revealed as the user scrolls. It has a two-tiered internal structure. A \"Let's talk\" title acts as a full-width sub-header. Below this, the remaining content (social links on the left, a call-to-action paragraph and contact link on the right) is organized and aligned to the left and right edges.\n- **Spacing:** Spacing throughout is generous, creating a sense of calm and focus. Padding around the edges of the viewport and between the distinct page sections is significant.\n\n### Typography System\n\nThe typography relies on extreme contrast in scale to establish a clear hierarchy.\n\n- **Typeface:** A bold, extended or wide sans-serif is used for the main headline. A clean, neutral sans-serif is used for all other text.\n- **Headline:** Set in all caps, it's exceptionally large, spanning most of the viewport width with just two or three words. The color is a bright, high-contrast accent.\n- **Navigation & Labels:** Small, set in all caps with generous letter spacing (tracking). These appear in white on the dark background.\n- **Body/Descriptor Text:** A small, sentence-case treatment with comfortable line-height.\n- **Footer Text:** Uses a mix of the small, all-caps style for links and a slightly larger sentence-case style for the main call to action. The \"Contact me\" link is appended with a right-pointing arrow icon (`→`).\n- **Hierarchy:** The visual order is clearly defined: 1. Main Headline, 2. Footer Call-to-Action Text ('Have a project in mind?'), 3. Body/Descriptor Text, 4. Navigation & Labels.\n\n### Color System\n\nThe palette is minimal and high-contrast, creating a sophisticated and focused mood.\n\n- **Backgrounds:** The primary background is a very dark, near-black charcoal gray (#1C1C1C). A secondary background, used for the footer, is a light, warm off-white or cream.\n- **Text:** On the dark background, text is either white (for navigation, labels, and descriptions) or bright orange (for the main headline and button text). On the light background, text is a dark charcoal or black.\n- **Accents:** A single bright orange serves as the primary accent color, used exclusively for the most important typographic elements and status indicators to draw the eye.\n\n### Imagery System\n\nImagery consists of professional product photography presented within a highly stylized container.\n\n- **Generation Brief:** Create professional, studio-quality product photography of high-end objects (e.g., furniture).\n- **Medium:** Photography.\n- **Camera Feel:** Use a medium telephoto lens for a slightly compressed feel. Shoot from a medium distance, capturing the object's form. Employ a shallow depth of field to soften the background and draw focus to the subject. No visible film grain.\n- **Lighting:** Soft, directional, studio lighting. The light should be positioned to create gentle highlights and deep, soft shadows that define the product's shape and material texture. Avoid hard, dramatic shadows.\n- **Color Treatment:** Full color with a warm, natural color temperature. Emphasize earthy and rich material tones like leather, wood, and textured fabrics. Saturation should be realistic, not hyper-vibrant.\n- **Composition:** Subjects are often composed at a three-quarter angle. Allow for generous negative space around the subject, but have the subject itself be the clear focal point.\n- **Background Treatment:** Use simple, out-of-focus interior settings or plain, neutral studio backdrops that do not distract from the product.\n- **Integration:** All images are displayed within wedge-shaped segments. These segments rotate inside a larger, parent container which is masked to a perfect semi-circle. This ensures the overall rotating element has a clean, continuous arc for its outer boundary, rather than a jagged one. The cropping is severe and dictated by the mask shape, often showing only a portion of the product.\n\n### Components\n\n- **Primary Button:** A circular button with a solid, dark charcoal fill that matches the page background. It contains centered, all-caps text in the bright orange accent color.\n- **Navigation Links:** Simple, unadorned text links.\n- **Status Indicator:** A small, orange-filled circle followed by all-caps white text.\n- **Image Carousel:** A container masked into a semi-circle, composed of multiple rotating, wedge-shaped image segments. It rotates as a single unit.\n\n### Motion System\n\nMotion is deliberate, smooth, and minimal, used to create a focal point and guide the user experience.\n\n- **Auto-playing Carousel:**\n - **Element:** The central, semi-circular image container.\n - **Trigger:** Page load, on a continuous loop.\n - **Motion:** A slow, constant clockwise rotation. The movement is smooth and non-interruptive.\n - **Duration:** Relaxed.\n - **Easing:** Linear.\n - **Related Motion:** As a new image segment rotates to the top-center position, a text label in the bottom-left corner updates with a sequential fade animation. First, the existing text fades out completely. Once it is fully transparent, the new text fades in. At no point are both labels visible simultaneously. The fade animation is precisely timed to begin as the leading edge of the new segment approaches the vertical centerline (12 o'clock position) and completes shortly after, with a duration of approximately 200-300ms.\n\n- **Scroll-triggered Footer Reveal:**\n - **Element:** The main dark content section and the static light-colored footer section.\n - **Trigger:** Scrolling down the page.\n - **Motion:** The footer does not animate. It is a static layer positioned beneath the main dark content area. As the user scrolls down, the dark section scrolls up and off-screen like a standard content block, *revealing* the stationary footer that was underneath.\n - **Duration:** N/A (standard scroll behavior).\n - **Easing:** N/A (standard scroll behavior).\n\n- **Footer Content Entrance:**\n - **Element:** The text content within the footer (excluding the \"Let's talk\" title).\n - **Trigger:** This animation triggers *after* the footer section has been revealed by the user scrolling down.\n - **Motion:** The \"Let's talk\" title does not animate; it appears statically as part of the revealed footer container. The primary call-to-action text (\"Have a project in mind?\"), the social links in the bottom-left, and the \"Contact me\" link in the bottom-right then execute a subtle entrance animation. Each of these elements simultaneously fades in and slides up by a small amount (e.g., 10-20px).\n - **Duration:** Quick, approx. 400-500ms.\n - **Easing:** Ease-out.\n\n***\n\n### What could change for a different brand\n\nThis design system separates its foundational structure from its brand-specific styling effectively. The core brand tokens that are safe to swap include the primary accent color (orange), the background and text colors, and the specific typefaces chosen for the headline and body text. The photography style can also be adapted to fit a new brand's products and aesthetic, provided it maintains a high-quality, focused feel. The gentle easing and relaxed duration of the animations are also brand tokens that could be adjusted to feel snappier or more formal.\n\nThe system rules that should remain stable are the layout and hierarchy. The core logic of a massive, centered headline above a single, dynamic, central visual element is the defining characteristic of this design. Altering this—for example, by adding a column grid or multiple competing elements—would fundamentally break the site's minimalist focus. The extreme typographic scale difference between the headline and all other text is another critical rule; equalizing the font sizes would flatten the hierarchy and destroy the visual impact. Finally, the motion choreography—the slow, continuous rotation of the central element as the primary motion, paired with a simple scroll-reveal for the footer—should be preserved. Changing the rotation to a click-based interaction or making the animations fast and bouncy would clash with the system's inherent sense of sophisticated calm.\n\nTo adapt this system for a new brand, the first three changes would be:\n1. Replace the color palette, defining a new primary accent color, a primary background color, and a secondary background color for the footer.\n2. Select a new display typeface for the main headline that reflects the new brand's personality, while keeping it bold and large-scale. A new body typeface would follow.\n3. Re-shoot or re-select all imagery to match the new brand's product and style, ensuring all images work within the established photographic and compositional guidelines (soft lighting, shallow depth of field, clear subject focus).\n\nCareless changes that would break the visual logic include reducing the size and contrast of the main headline, which would negate its role as the primary anchor. Introducing additional colors or complex UI elements into the hero section would create clutter and undermine its stark simplicity. Finally, altering the core interaction from a passive, ambient rotation to a more demanding, user-driven interaction would change the entire feel of the experience from a calm showcase to a standard portfolio.","error","limit","depth","{\n \"site_overview\": {\n \"primary_purpose\": \"To showcase the design portfolio of Anna Okabe and generate new client inquiries.\",\n \"target_audience\": \"Potential clients, design enthusiasts, and collaborators seeking a designer with a focus on minimalist, craft-inspired aesthetics.\",\n \"industry_vertical\": \"Interior & Furniture Design\",\n \"site_type\": \"portfolio\"\n },\n \"information_architecture\": {\n \"page_types_found\": [\n {\n \"type\": \"homepage\",\n \"purpose\": \"To introduce the designer's philosophy, establish her brand identity, and provide a visually engaging entry point to her portfolio.\",\n \"typical_sections\": [\n \"Hero statement/introduction\",\n \"Featured project preview grid\",\n \"Call to action for contact\"\n ]\n },\n {\n \"type\": \"portfolio archive\",\n \"purpose\": \"To display a comprehensive, chronological collection of the designer's projects.\",\n \"typical_sections\": [\n \"Page title\",\n \"Grid of project thumbnails with basic info (year, title)\",\n \"Call to action for contact\"\n ]\n },\n {\n \"type\": \"about\",\n \"purpose\": \"To provide background on the designer, her philosophy, and her process to build trust and personal connection.\",\n \"typical_sections\": [\n \"Personal statement/bio\",\n \"Designer portrait\",\n \"Skills/process overview\"\n ]\n },\n {\n \"type\": \"project detail\",\n \"purpose\": \"To provide an in-depth look at a single project, showcasing the process, details, and final results.\",\n \"typical_sections\": [\n \"Project title and summary\",\n \"Image gallery\",\n \"Project description/narrative\"\n ]\n }\n ],\n \"navigation_pattern\": \"Simple top-level navigation with primary pages (Home, Work, About) and a logo/name link to home. A persistent status indicator ('open for work') is also present.\",\n \"content_depth\": \"moderate (3-4 levels)\",\n \"cross_linking_strategy\": \"The homepage provides entry points to the main portfolio and individual projects. The portfolio archive page links down to specific project pages. A global footer provides consistent access to contact and social media.\"\n },\n \"messaging_framework\": {\n \"value_proposition\": {\n \"primary_headline_pattern\": \"[Designer Name] or [Page Content Type]\",\n \"supporting_statement_pattern\": \"[Guiding Principle], my work explores [Key Themes].\",\n \"proof_point_types\": [\n \"Visual portfolio of completed projects\",\n \"Chronological project dating\"\n ]\n },\n \"messaging_hierarchy\": [\n \"Visual aesthetic and quality of work.\",\n \"Designer's core philosophy (Nordic craft, material honesty).\",\n \"Availability for new projects ('open for work').\",\n \"Call to connect/start a project.\"\n ],\n \"call_to_action_patterns\": {\n \"primary_cta\": \"Contact me\",\n \"secondary_ctas\": [\n \"Read more\",\n \"see all\",\n \"instagram\",\n \"linkedin\"\n ],\n \"cta_language_style\": \"action-oriented\"\n }\n },\n \"voice_and_tone\": {\n \"personality_traits\": [\n \"Minimalist\",\n \"Thoughtful\",\n \"Confident\",\n \"Refined\",\n \"Direct\"\n ],\n \"formality_level\": \"professional\",\n \"perspective\": \"first person singular (I/me)\",\n \"technical_level\": \"accessible\",\n \"emotional_register\": \"Calm and contemplative\",\n \"writing_patterns\": {\n \"sentence_structure\": \"short and punchy\",\n \"paragraph_length\": \"brief (1-2 sentences)\",\n \"use_of_questions\": \"occasional\",\n \"use_of_lists\": \"minimal\"\n }\n },\n \"content_patterns\": {\n \"headline_formulas\": [\n {\n \"pattern\": \"[Page Content Description]\",\n \"usage\": \"Primary page titles\",\n \"example_abstracted\": \"WORK 2020–2025\"\n },\n {\n \"pattern\": \"[Question prompting action]?\",\n \"usage\": \"Contact section headline\",\n \"example_abstracted\": \"Have a project in mind?\"\n }\n ],\n \"section_templates\": [\n {\n \"name\": \"Portfolio Grid\",\n \"structure\": \"A visual grid of projects. Each item includes a primary image, year, project title, and a 'Read more' link.\",\n \"typical_word_count\": \"5-10 words per project\"\n },\n {\n \"name\": \"Contact Callout\",\n \"structure\": \"An introductory question, a statement of interest, a primary contact CTA button, and secondary social/email links. Often accompanied by a portrait-style image.\",\n \"typical_word_count\": \"10-20 words\"\n },\n {\n \"name\": \"Hero Statement\",\n \"structure\": \"A large, declarative headline (the designer's name) followed by a single-sentence statement of philosophy.\",\n \"typical_word_count\": \"15-25 words\"\n }\n ],\n \"social_proof_strategy\": {\n \"types_used\": [\n \"Visual portfolio of high-quality work\"\n ],\n \"placement_pattern\": \"Featured prominently on the homepage and as the main content of the 'Work' page.\",\n \"presentation_style\": \"Clean, grid-based layout focusing on high-quality project imagery.\"\n }\n },\n \"content_inventory\": {\n \"estimated_total_word_count\": 500,\n \"content_density\": \"minimal\",\n \"media_integration\": {\n \"image_usage\": \"heavy\",\n \"video_usage\": \"none\",\n \"interactive_elements\": [\n \"Project links\",\n \"Contact links\"\n ]\n },\n \"unique_content_features\": [\n \"A persistent 'open for work' status indicator in the header.\"\n ]\n },\n \"transfer_blueprint\": {\n \"content_requirements\": [\n \"Maintain a minimalist and direct voice.\",\n \"Lead with high-quality, professional imagery for all projects.\",\n \"The primary headline on the homepage must be the designer's name.\",\n \"A concise, single-sentence design philosophy must be present on the homepage.\",\n \"All portfolio projects must include the year and a clear title.\",\n \"The primary call-to-action must be to contact the designer.\",\n \"Use first-person singular ('I', 'my') perspective in descriptive text.\",\n \"Ensure navigation is simple and limited to core pages: Home, Work, About.\",\n \"The footer must contain social and email links.\",\n \"Language should be professional but accessible, avoiding jargon where possible.\"\n ],\n \"page_by_page_guide\": [\n {\n \"page_type\": \"homepage\",\n \"required_sections\": [\n \"Hero Statement\",\n \"Featured Project Grid\",\n \"Contact Callout\"\n ],\n \"word_count_target\": \"50-75 words\",\n \"key_messages_needed\": [\n \"Designer's name and identity\",\n \"Core design philosophy\",\n \"Invitation to view work\",\n \"Invitation to connect\"\n ]\n },\n {\n \"page_type\": \"portfolio archive\",\n \"required_sections\": [\n \"Page Title\",\n \"Comprehensive Project Grid\",\n \"Contact Callout\"\n ],\n \"word_count_target\": \"40-60 words (excluding project titles)\",\n \"key_messages_needed\": [\n \"Chronological overview of work\",\n \"Easy access to individual projects\"\n ]\n },\n {\n \"page_type\": \"about\",\n \"required_sections\": [\n \"Bio/Personal Statement\",\n \"Designer Portrait\",\n \"Contact Callout\"\n ],\n \"word_count_target\": \"150-250 words\",\n \"key_messages_needed\": [\n \"Designer's background and story\",\n \"Process and approach\",\n \"Build personal trust and connection\"\n ]\n }\n ],\n \"voice_guidelines\": [\n \"Use short, declarative sentences.\",\n \"Write from the first-person singular ('I', 'my').\",\n \"Maintain a professional, calm, and confident tone.\",\n \"Focus on core concepts like 'craft,' 'material,' and 'stillness.'\",\n \"Avoid overly salesy or enthusiastic language. 'I’d love to hear from you' is the upper limit.\",\n \"Keep headlines to a minimum of words.\"\n ],\n \"do_not\": [\n \"Do not use marketing buzzwords or jargon.\",\n \"Do not write long paragraphs; keep all text blocks to 1-2 sentences.\",\n \"Do not include testimonials, client logos, or other typical social proof. The work stands alone.\",\n \"Do not use a playful or casual tone.\",\n \"Do not create complex navigation or a deep site structure.\"\n ]\n }\n}","designSpec","contentSpecError","designSpecError","designCritique","designCritiqueError","BrowserType.launch: Connection closed while reading from the driver","actionData","errors"]

Anna Okabe

Summary

Scroll Recording